COCOA LIFE IN INDIA
Our heritage in India - dating back to 1965 when Cadbury introduced the first cocoa tree to the country - has led to cocoa growing communities calling the crop the Cadbury tree. Over the years, Mondelēz India has reached 100,000 farmers by distributing planting materials, providing good agricultural practices and other sustainability interventions. Building on Cadbury’s existing partnerships, Cocoa Life currently works with more than ~ 29,000 farmers in farming communities.
"In India, we have been working with cocoa farmers for almost 60 years and are proud to have shaped the history of cocoa farming in the country. Today, the Cocoa Life program in India works with over 25,000 cocoa farmers and their communities to focus our social, economic and environmental interventions on what is needed to create a sustainable supply of cocoa. A unique feature here is that cocoa is grown as an intercrop in coconut, oil palm and areca farms that can help growers’ double their income while protecting the environment. We also place particular focus on empowering women and tribal farmers in rural areas by providing them with tailored interventions to grow their cocoa sustainably. Public-private partnerships are critical for cocoa growing at scale - and we’re passionate about working closely with the government, our partners and farmers to create a thriving cocoa sector."
Roopak Bhat, Head of Cocoa Life India